According to a survey conducted recently by realtor.com, potential home sellers seem fairly comfortable with allowing potential buyers into their homes with an agent, as long as certain conditions and precautions are observed. However the story changes when it comes to hosting open houses, where there is less control over who is entering the home. This is certainly understandable, given the health concerns presented by the COVID-19 pandemic and the need for social distancing.
What do you do if you need to sell your house now, with such limited opportunities for prospective buyers to see your home? What protocols are available to help you and your family stay safe, as well as protect agents and buyers?
Things are constantly changing as we navigate this “new normal”. It’s extremely important that your agent provides you with a digital marketing plan that helps raise the visibility of your home and makes it possible for buyers to get a comprehensive view inside and out. This starts with high quality listing photos and virtual tours, as well as artful use of social media and real estate platforms, so that your home stands out. If you are ready to sell your home, virtual practices may help find the right buyer quickly.
Having a savvy agent on your side throughout this process will help ensure that all state and local regulations are followed, while also ensuring that your home is marketed in a way that will attract the most buyers. Agents know what today’s buyers are looking for, and what to do to get their attention. In the same realtor.com survey, potential homebuyers listed what technologies they found most helpful when looking for a home. Here were the results, in order of preference:
- Virtual tours
- Detailed listing information
- Neighborhood details
- Top-notch listing photos
It’s possible that after viewing your home digitally, a serious potential buyer still want an in-person tour. The National Association of Realtors (NAR) has published safety guidelines for home showings, which are intended to augment state and local restrictions, which are always the first priority:
- Limit in-person activity
- Require visitors to wash their hands or use an alcohol-based sanitizer
- Remove shoes or cover with booties
- Follow CDC guidance on social distancing and wearing face coverings
Nate Johnson, CMO at realtor.com® notes:
“As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
Many of these new methods of buying and selling homes may find a permanent place in the ongoing real estate process, even after the COVID-19 danger is past.