It’s a common misconception that winter is a bad time to put your house on the market. In the Northern Virginia area, we have constant buyer demand year-round, and those intrepid sellers that take advantage of the winter months often find that they have less competition for buyers than they would during heavier months.
But selling your home in winter does pose some challenges, since you aren’t able to take advantage of the spring and summer foliage to frame the curb appeal of your home. However, there are some things you can do to highlight your home’s best features, even when the “weather outside is frightful!” The key is to go for a clean, warm and cozy vibe.
One key chore you want to make sure you tackle when selling your home is to keep the sidewalks, driveway, and front porch clear of snow and ice. This is essentially a safety measure, as you don’t want potential buyers slipping and falling on your walkways. But you also need to clear the snow if you want buyers to see unique features around your home, like the friendly porch, the patterned brick driveway, or the view of the winter wonderland from your gorgeous back patio.
Roll out the welcome mat
Add some color to the monotone landscape with some evergreen or winterberry plantings, or a beautiful wreath on the front door.. Add a welcome mat for cleaning snowy feet and keeping the winter sludge outside, and add heat lamps on your patio to encourage exploration.
While on the subject of snowy feet, consider providing a space near the door for buyers to remove their shoes when entering the home.
Adjust the temperature and lighting
The last thing you want is for prospective buyers to arrive at a cold, dark house. While we generally commend all efforts at energy conservation, when your house is on the market you’ll want bump up that thermostat and leave the lights on. You can use a timer to turn the lights on in the late afternoon, if needed. There is just something so comforting and inviting about driving up to a well lit home on a cold evening.
Turn up the coziness
Anytime we are staging a home, the goal is for potential buyers to envision themselves living their. We are generally decluttering and trying to make the home as spacious as possible, this is often a challenge around the holidays with all the added holiday decor. If listing your home around or just after the holidays, maybe go a little lighter on the festive decor and instead create a cozy fire in the fireplace and some strategically placed candles. Use textures to add warmth, like a faux fur throw blanket wrapped casually over a chair. This will allow you to decorate for the season with making your home feel smaller with all the added seasonal items.
These are just a few ideas on how you can stage your home to reflect the best of the season. Our team of experts can help you with all the details of getting your home ready to show. When it comes to buying or selling your home, we are here to help answer any questions and guide you through a better understanding. Please do not hesitate to contact us at firstname.lastname@example.org or phone us at 202.800.0800.
Tags: Tim Pierson, Northern Virginia, Home Staging, Winter, Selling Your Home, Home Selling